Volkswagen Revives the Scout as a New EV Brand

Volkswagen Revives the Scout as a New EV Brand

Volkswagen has been itching to get a bigger foothold in the electric vehicle market with its plan to release two dozen electric-powered models in the next decade. That strategy began with the launch of the ID.4, and now VW has revealed its next move: resurrecting the Scout nameplate.

As a respected moniker in off-road utility, Scout established an expertise for rugged performance. Volkswagen is drawing from that legacy while giving the new Scout models a 21st-century update: an electric powertrain. 

The automaker bought the rights to the Scout name and is integrating it as a separate brand within the larger Volkswagen family. Company officials recently announced they’re working on two Scout electric models right now: an SUV and a pickup truck. Both will retain the iconic blocky, squared-off silhouettes of classic Scout models while contain contemporary user technology, interior luxuries, and

Classic SUVs like the Scout have remained popular even after their retirement and have retained a consistent consumer demand, so reviving the Scout brand is a smart move for VW. Bringing back a name that many drivers love — including here in Memphis, Tennessee — is a great way to win over EV skeptics don’t think that electric SUVs can match the practicality of gas-powered ones. 

If you’re ready to join the electric vehicle revolution, visit Gossett Volkswagen of Germantown and check out the ID.4. The all-electric SUV is a great introduction to gas-free travel from the brand you know and trust.

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