Out with the old, in with the new. That’s certainly Volkswagen’s current approach. Last year, the global automaker announced that it would be officially discontinuing the iconic Volkswagen Beetle, which is arguably the most recognizable car in the world.
To send off the discontinued Beetle car in style, Volkswagen has put together an animated short film called “The Last Mile,” which will debut at the end of the year at “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020” on ABC, which is the show of shows to ring in the New Year.
The film will take viewers through a story of a boy whose early life is shaped by the Volkswagen Beetle. The iconic song “Let It Be” from the Beatles songbook will accompany the film, performed by the Pro Music Youth Chorus.
The film will also hint at Volkswagen’s electric direction and will accompany the brand’s hints at its future design plans and Drive Bigger messaging.
“The Beetle is easily one of the most recognizable cars in the history of automobiles,” remarked Saad Chehab, senior vice president, VW brand marketing.
“Honoring it properly required a medium with just as much versatility and universal appeal as the car itself. While we chose the classic Beetle as the star of the animation, additional campaign components in Times Square honor the latter two generations of cars and their place and presence in American culture. We are proud of our past but our eye is on the future — hence our choice of New Year’s Eve to hint at our upcoming long-range EV and the 2020 Atlas Cross Sport.”
At Gossett VW of Germantown, we’ll be sad to see the iconic Beetle go. But the future of Volkswagen looks just as exciting as the past. Check out our inventory online or in person to see what Volkswagen is getting up to!