As the world of driving shifts toward a trend of ride-sharing and increased public transport use, automakers are getting a slice of the pie. Volkswagen has invested in Gett, a popular European startup and a competitor to Uber that could gain popularity in the US.
Volkswagen’s investment in Gett will involve a whopping $300 million, which will help the growing company develop its apps and other technology and help them get the word out about their business. Currently operating in 60 countries in Europe and in New York City, Gett hopes to expand to the rest of Europe
Volkswagen isn’t the first to invest in a ride service like Gett; Uber, Lyft, and Zipcar are all gaining the attention of automakers. According to KBB, auto sales show no sign of waning in response to the increased use of these services, but Volkswagen and other automakers believe it’s a smart move to keep up with these new facets of the automotive industry as self-driving vehicles and other innovations change the landscape of the market.